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Approximately one million
new businesses are started every year in the United States.
About 80 percent of all new businesses will fail within five
years.
As the manager of a small business, you must wear several
hats. Never stop investigating new ideas to improve all areas
of your business. The astute manager will gather information
to assist him or her in making the changes necessary to stay
profitable in a competitive business world.
HERE ARE SOME TIPS TO
IMPROVE YOUR PROFITS:
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Listen to your customers. You
are not really selling products or services; you are selling
customer satisfaction. Satisfied customers return to spend
more money and are likely to refer new customers to you.
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It is estimated to cost ten times
as much to acquire a new customer as it does to retain
a current customer through good customer service. |
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If your company runs well now
in your absence, it will run well in the event of your
disability or death. If you are currently indispensable,
start training people now. One of the most rewarding forms
of retirement is to own your own company and to be absent
as much as you like. |
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The word ability spelled "A.B.I.L.ity"
could stand for Accountant, Banker, Insurance Agent, and
Lawyer. These professionals handle a variety of business
problems every day. They make excellent sounding boards
for proposed transactions. Consulting with them before
you conclude any deals can save you many problems. |
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You can be your own best business
troubleshooter. Consider arranging a trip to visit a half
dozen businesses just like yours, but outside your trade
area. Discuss products or services, customer relations,
vendors, physical plant and equipment, and financial statement
information with these noncompeting colleagues. Arrange
a five- to ten-day trip. Take your financial statements,
a copy of your floor plan, your camera, and a long list
of questions. When you return, you will be able to inform
your staff of all you learned. This trip is especially
beneficial if you are not affiliated with a franchise
business. |
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Every business should operate
from a budget. Your last year's financial reports serve
as an excellent guide to setting this year's budget. Since
it is designed with the best information you have available
at the outset, the variances from the budget figures may
give you valuable information in preparing the next year's
game plan. |
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Before you start a new business,
be sure the community can support such a business. Some
areas are not large enough to warrant certain specialty
shops. A bicycle shop, for example, may take a population
base of 50,000 people to make it profitable. A grocery
store, on the other hand, can be profitable in a town
of only a few thousand. |
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Is it necessary or profitable
to have accounts receivable? Credit is necessary to attract
some business, and it is profitable if properly managed.
For example, a construction company finds it impractical
to issue credit cards to all its employees and inconvenient
to use a check for every purchase. In exchange for the
courtesy of an open account, such a customer should be
willing to pay immediately upon receipt of a billing statement. |
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Business deals and special franchises
which sound too good to be true usually are. We
will gladly assist you in reviewing any new purchase or
business proposal. |
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Business partnerships (marriages)
seldom have the same courtship afforded most marriages.
In the absence of this courtship, you should have your
attorney draft a well-written partnership agreement. It
is also important for family partnerships. |
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Don't incorporate your business
without first checking the long-range tax and nontax considerations.
There are many small corporations that would have been
better off operating in some other legal form. |
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Some businesses receive penalties
for late payroll tax deposits. To avoid such problems,
don't sign payroll checks unless the first check in the
stack is the payroll deposit to your bank. This may have
you paying deposits earlier than required, but you will
not be receiving penalties. |
WHAT MAKES A BUSINESS
SUCCESSFUL?
Business problems and their solutions are as varied as are
different businesses. There are some universal truths, however,
in managing any business
Whether you are starting a business
or operating a going concern, we can help you select the proper
organizational structure and help you secure adequate financing.
We will work with you and your banker, lawyer, insurance agent,
and other advisors to solve your business problems.
We will assist you with loan
applications, pricing, credit policies, cash flow needs, cost
controls, and other management issues. We will gladly assist
you in reviewing your operations to see what you might do
to be more profitable.
Give us a call for a no-charge
initial conference. You should interview us, as you would
any professional, to determine if we will be a good long-term
match for you and your business. If we don't have the answer
to your problems, we will assist you in locating someone who
does.
You may find our superb links
to be interesting and useful. The links lead to numerous calculators
for finances and other computations as well as some very good
reference sites. We always welcome your questions. Contact
us by phone or e-mail. We appreciate hearing from you.
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